Beautiful products meet the beautiful game.
In 2016, Hisense joined the likes of Adidas, Coca-Cola and McDonald’s to became one of the headline global sponsors for Europe’s biggest football tournament – the UEFA Euros.
With the tournament broadcast in 230 countries to over 150-million people, it was the perfect opportunity for us to showcase our brand and products.
Making history in Europe.
For UEFA, it was the first time in their 56-year history that they had a sponsor from China. It all kicked off on the 10th June 2016 at the Paris Saint Denis stadium when the first Hisense advertisement appeared in front of football fans worldwide – the rest, as they say, is history.